Certified Living Wage Employer

We build great brands by helping them do good.

"The greater", was co-founded in 2020 by Matthew Logue and Matthew Klar, two award-winning strategists who felt there was a better way for an agency to serve clients, employees, and society; and that the way forward was to serve the greater good.

We provide strategy consulting services to ‘marketers on a mission’ working at brands, NFPs, and social enterprises that want to be more purpose-driven. Core services include strategy development, workshop facilitation, creative concepting, and measurement strategy.

Social impact is built directly into the operating model, with 50% of the net profit being redirected into community charities and initiatives.